Best Social Media Monitoring Tools of 2012-Free and Paid

Social Media Monitoring is an essential part of analyzing  the performance of a Individual,Product or company on the Internet including Blogs,Forums and Social Media Platforms.The process of Tracking what people are saying about a product or brand can be difficult on the internet where there are more than a 144 million blogs and countless social media sites,so companies use social media tools to efficiently monitor conversations about their product.

The launch of Twitter a social media site that lets users post short updates on what they are thinking and doing has made the Social Media more powerful than it was earlier and since then the impact of Social media sites have increased so much that some companies are even considering the presence of candidates on various popular social media Sites and how well they manage their profile on social media.

With more than 140 Million Tweets sent a day twitter and 60 million status updates on Facebook,Social Media stands as a strong conversation tool where people connect with others and share their thoughts and here are the best ways to monitor those sites.

paid and free social media monitoring tools

Paid Social Media Monitoring Tools


SproutSocial   Sprout Social is great social media monitoring and management platform,many popular companies use this tool for effective management of their brand across social media sites.

TwentyFeet   TwentyFeet provides tracking of different social media sites at one place and it also offers a 30 day free trail for its users.

Lithium   Lithium offers some great Social media tools for monitoring and analyzing performance of brands and helps them to connect better with their customers.


NetBase  From Brand analysis to product launch NetBase takes case of your Social media efforts.


Jive Fathom  This Powerful social media monitoring App from jive gives you the required tools to take advantage of social media with ease.

Free Social Media Monitoring Tools


Topsy  Topsy is a free and easy to use tool that can be used to track the buzz around a topic on the Social Media Sites.


Social Mention  This is also similar to Topsy where you can analyze trend in real time.


Google Analytics Google Analytics also provides social media analytics and reporting which you can track via the Google analytics Dashboard.


Hootsuite  Hootsuite is the best when it comes to managing multiple social profiles and it also provides monitoring of your accounts.


Engagio  Engagio tracks conversations from around the web making it easy to share and discuss your thoughts at a single place.

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